On the chilies website, they use limited time offers and a
lot of food pictures to attract customers. Their call to action is a reward
programs which you can get free points for just signing up and free deserts on
your birthday. I kind of want to go down their now because the free food looks
good.
The yellow deli looked very unappealing to me.
On the front page they have all the locations of their restaurants and the
links at the top on the page were really hard to read. They also have all these
unnecessary links such as music, videos, news. If I’m a customer I want to know
what you are serving, I don’t need to know anything about the restaurant
history or music. The food menu even looks bad, it’s handwritten with no
pictures, I think customers would want to know what the food looks like before
they order it. I’m not really sure what
their call to action is but I would never go down there.
Hi David,
ReplyDeleteI agree with your assessment of the restaurants, I am eating at both establishments and I too believe that yellow Deli was unappealing. The food has more of a hippy vibe and the food is bland. At least with chilies it is well known food and its nice and flavorful.