Post reach is how many people have seen your post or comment
and post engagement is how many people have interacted with your post. Knowing the
difference is important for a business because if they want their product to be
successful they would need to know how many people saw the post and interacted with
it. If a lot of people saw what the product their trying to sell but only a few
engage in it, it means their product is crap and the business would have to do something
to make it better.
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